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What does a book publicist do?

How do book publicists work with our authors to create a buzz around a book? We take you behind the scenes at Penguin Random House UK to meet Tom, Senior Publicity Manager, who takes us through his job and what it involves – which he loves because one day is always so different to the next. Meeting journalists, organising media appearances and going on tour with authors are all parts of his role, and are all instrumental in a book flying up the bestseller list. Watch the other videos in our Working in Publishing series:    • Work in Publishing | Penguin Books UK