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How Crocs Became a Fashion Statement | WSJ The Economics Of 2 года назад


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How Crocs Became a Fashion Statement | WSJ The Economics Of

Crocs stock soared during the pandemic as the footwear brand recorded $2.3 billion in revenue in 2021. WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the footwear company found its hold as the world’s most loved and hated shoe. Illustration: Adele Morgan 0:00 Crocs and the pandemic 1:00 Crocs’ history 3:23 Crocs’ design 4:14 Collaborations 5:15 What’s next? The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook:   / videos   On Twitter:   / wsj   On Snapchat: https://on.wsj.com/2ratjSM #Crocs #Fashion #WSJ

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