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If we do things the way they have always been done, nothing changes. In this inspirational speech, Mr. Harmeyer reminds us that creativity and innovation are linked, and true innovation happens only when we ask "what if?" Mr. Harmeyer is a writer and consultant on the topics of innovative thinking, creative problem solving, and persuasive communication. As a founding partner at SmartStorming, Keith has worked with Google, Under Armour, NBCUniversal, Capital One, and more. He h trained MBA candidates at MIT’s Sloan School of Management in his SmartStorming creative problem-solving methodology. Keith is co-author of the book, SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas. Before his career in advertising, Keith was a professional singer and actor, and appeared in opera and musical theater productions throughout the country. He is a graduate of Loyola and Tulane Universities, both in his hometown of New Orleans, and is the 2018-19 president of the National Speakers Association’s South Florida chapter. He lives at the beach in South Florida with his wife, Vivian. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx