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Author As Brand Is Out of Control | Author Platform in 2021

Author platform in 2021... do you need one? (yes) But how much do you need to do? How much is too much? What does Author As Brand look like for authors, how do publishers take advantage and why is it not the best thing for authors? This is divided into two sections: the first part is practical advice on author social media platforms and branding. The second part is discussion of the myriad problems with the increasing reliance on and demand that authors exists as brands online all the time. 00:00: Introduction 01:16 Author platform basics 03:47 Practical advice for 2021 06:25 Twitter, Instagram Thoughts 12:27 YouTube, TikTok Thoughts 18:22 Author websites, newsletters, blogs 21:28 Author As Brand - The Problem 27:33 Harm against authors 30:15 But Author As Brand can be good... 33:55 Boo hiss publishers 37:41 What to do? Highly recommend Kacen Callender's blog post on this topic: https://www.kacencallender.com/post/w... Michelle Schusterman's video about publishing gaslighting us about marketing and sales:    • Let's talk about publishers GASLIGHTI...   RELATED VIDEOS Does Twitter sell books?    • Does Twitter sell books?   Does YouTube sell books?    • Selling Books on YouTube   Preorder The Ivies from your favorite book retailer!: https://bit.ly/3mkxyYj Add The Ivies on Goodreads!   / the-ivies   +BUY MY BOOKS+ Buy The Stars We Steal from Book Depository (ships worldwide!): https://www.bookdepository.com/Stars-... Buy Brightly Burning from Book Depository (ships worldwide!): https://www.bookdepository.com/Bright... Buy BRIGHTLY BURNING on Amazon: https://www.amazon.com/Brightly-Burni... Get Brightly Burning on Audible.com! https://www.audible.com/pd/Brightly-B... +LINKS+ Goodreads:   / brightly-burning   Twitter:   / alexadonne   Instagram:   / alexadonne   Newsletter Sign-Up: http://alexadonne.com/newsletter/ Website: http://alexadonne.com/ Wattpad: https://www.wattpad.com/user/alexadonne +FILMING SPECS+ Camera: Canon t6i Mic: Rode VideoMic Go Light Lighting: Limo Studio Soft Kit Editing Software: Pinnacle Studio 22