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Universities and higher education institutions need to discover how they can create societal impact beyond educating students and generating research. Based on the concepts of purpose, life-purpose and organisational purpose, Debbie discusses the emerging movement of purpose-driven universities, in which leadership, faculty and students work together to shift from being best in the world to being best for the world. Debbie Haski-Leventhal is a Professor of Management at Macquarie Business School, an expert of corporate social responsibility (CSR) and volunteerism. Together with the United Nations PRME, she conducts studies on responsible management education. She has published over 100 papers and her work was covered many times by the media, including the New York Times. She is the author of ‘Strategic CSR’ and the upcoming book, 'The purpose-driven university'. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx