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From Bankruptcy to Billion-Dollar Success: The Rise of Nike's Air Jordans

When Nike and Micheal Jordan signed the sponsorship deal with nike back in 1984, it's likely that neither he nor the brand knew what a slam dunk the Air Jordans would be. Today, the Jordan Brand brings in over $5B in annual revenue for Nike & is widely considered the best partnership in sports history. And Michael Jordan has personally made over $1B from Nike & collects $150M+ in annual royalties. That is 4 times more than any current NBA player. Subscribe & click the notification bell so you don't miss more episodes like this on business, economics and money. ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬ 0:00 - Intro 1:48 - Nike in Trouble and Rob Strasser 3:27 - The Rookie: Michael Jordan 5:25 - MAKING the Air Jordan 6:26 - MARKETING the Air Jordan 8:42 - Take Aways ▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe to @SlashBusiness : https://shorturl.at/lxMOP All slash videos: https://shorturl.at/ktHMV