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What is Demand Generation

Demand Generation = Demand Creation + Demand Capture and more... Not solely creation or capture and it's not the same as Lead Generation. Check out what you need to know for setting up a successful Demand Generation Strategy and Campaigns. What is Demand Generation? Demand Generation encompasses - Demand creation - Conversation generation - And demand capture To cultivate long-term relations with your audience by educating and supporting them with the ultimate goal being to drive conversations and revenue. What is Demand Creation? Demand Creation is the process of driving awareness and affinity for your brand and category through educating and supporting your audience. This can be through content or conversation. What is Demand Capture? Demand Capture is the process of getting prospects that are deemed in-marketing, those looking to get into a buying motion based on the demand created for your category or solution by your company, competitors, or analysts. What is Conversation Generation? Conversation generation is an additional step to create conversations with your audience before they are ready to purchase. Educating and supporting your audience through 1-to-1 and 1-to-few moments that allow you to drive the narrative and create urgency. What is Lead Generation? Lead Generation is an attempt to collect contact information at every stage of demand generation process. Then contacts are lead scored based on arbitrary point systems resulting in prospects being sent to sales before they are ready. This leads to less than 1% conversion rates (MQL to Opp) because you are attempting to push prospects, that don't have a need, into a sales process. Helpful? Comment with questions, thoughts, or concerns #demandgeneration #leadgeneration #leadgen