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HealthPhone™ Hindi हिन्दी - Early initiation and Colostrum Feeding

http://healthphone.org/ammaji/early-i... Early initiation and Colostrum Feeding: Mother's first milk is the newborn's first natural protection Produced by: UNICEF, India - Video in हिन्दी - मानक हिन्दी - Mānak Hindī - Hindi Know the importance of timely initiation of breastfeeding on an infant's health and development. These videos focus on social and behaviour change communication and are made for individual and small group viewing, learning and discussion. They are designed to be used as interpersonal communication tools by communities and frontline workers in giving out important information to women and caregivers. Key Messages ---------------------- Mothers should hold their babies immediately after birth and start breastfeeding within one hour. The first milk from the mother is the baby's "first protection." Delivering the baby in a health facility with a skilled birth attendant will help ensure timely initiation of breastfeeding. Discussions and Frequently Asked Questions ------------------------------------------------------------------ Breastfeeding immediately after delivery helps both the mother and baby. Key Response: Early initiation of breastfeeding helps to build bonding and attachment between mother and baby. It increases milk production and hence milk secretion. Early initiation of breastfeeding helps prevent postpartum complications like hemorrhage (in the mother) and hypothermia (in the baby). The colour of the first milk is yellow and it looks dirty. Key Response: Colostrum is very nutritious and helps protect the baby against infections and illnesses. How will delaying breastfeeding for a few days affect the baby's health? Key Response: The first milk (colostrum) from the mother is the baby's "first natural protection" and not giving that to the baby will deprive her/him of this benefit. How can an ANM/ASHA/AWW help after the baby is born? Key Response: A skilled birth attendant will help ensure timely initiation of breastfeeding. visit us on-line at http://healthphone.org .