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Importance of Colors in Cosmetics Brand Packaging | Color Theory | Artwork Flow

Color— a visual representation of your brand— is an integral part of product packaging. It can trigger thoughts, feelings, and emotions about your product; and, directly impact purchasing decisions. This makes picking the right color or colors for packaging all the more important. But how do you pick a palette that suits your brand, describes your product, helps you build a unique identity, and appeals to your customer How To Choose The Right Packaging Colors Consumer Buying Behavior tells us that consumers are influenced by packaging colors. When picking the most suitable shade for your product packaging, you need to keep several things in mind. 1. Think of the buyer: 2. Represent the product 3. Stand apart from your competition 4. Communicate the product’s purpose 5. Keep branding in mind 6. Consider cultural preferences 7. Maintain consistency with design and font 8. Stick to your core brand colors Let’s take a look at popular colors and their business perception. White ATTRIBUTES: simplicity, elegance, purity BRANDS: Apple, Dove, Himalaya Baby Products Black ATTRIBUTES: sophistication, strength, authority BRANDS: Zara, Coach Blue ATTRIBUTES: strength, honesty, dependability, harmony, serenity BRANDS: Renu, Gillette, Pepsi Red ATTRIBUTES: excitement, passion, strength BRANDS: Coca-Cola, KFC, Nescafe Green ATTRIBUTES: security, growth, harmony BRANDS: Subway, Green Tea Orange ATTRIBUTES: fun, adventurous, friendliness BRANDS: Fanta, Orange Juice, Payless Shoe Store Yellow ATTRIBUTES: fun, optimism, energy BRANDS: McDonald’s, Sunflower Oil, Amul, Lego Turquoise ATTRIBUTES: calmness, clarity, purity BRANDS: Tiffany Purple ATTRIBUTES: indulgence, luxury, spirituality BRANDS: Cadbury, Hallmark Pink ATTRIBUTES: calming, beauty, femininity BRANDS: Barbie, Victoria’s Secret #cosmetics #artworkflow #packaging Be the first to see our latest videos - http://bit.ly/BizongoYTChannel Follow us for digital packaging procurement updates! LinkedIn - http://bit.ly/BizongoLinkedIn Instagram - http://bit.ly/BizongoInstagram Facebook - http://bit.ly/BizongoFacebook Twitter - http://bit.ly/BizongoTwitter Video by Ron Lach from Pexels Video by GFilmes from Pexels Video by Kindel Media from Pexels Video by ArtHouse Studio from Pexels Video by Teona Swift from Pexels Video by Rostislav Uzunov from Pexels Video by ROMAN ODINTSOV from Pexels Video by Polina Tankilevitch from Pexels Video by Polina Tankilevitch from Pexels Video by Dan Cristian Pădureț from Pexels Video by cottonbro Video by Pressmaster from Pexels Video by Pressmaster from Pexels Video by Ron Lach from Pexels Video by ROMAN ODINTSOV from Pexels Video by Frank Götz from Pexels Video by MART PRODUCTION from Pexels Video by Kelly L from Pexels Video by Ivan Khmelyuk from Pexels Video by Matthias Groeneveld from Pexels Video by Dan Cristian Pădureț from Pexels Video by Dan Cristian Pădureț from Pexels Video by Rachel Claire from Pexels Video by RODNAE Productions from Pexels Video by Polina Tankilevitch from Pexels Video by Olya Kobruseva from Pexels Video by RODNAE Productions from Pexels