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Learning from the MA-1 -- the future of luxury branding: Emily Segal at TEDxVaduz

Emily Segal (b. 1988) is an artist and consultant based in New York. She is a co-founder of K-Hole, a strategist for corporate branding projects at Wolff Olins, and a contributing editor at the contemporary culture magazine 032c, Berlin. She has lectured on branding and consumer culture at DLD, MoMA PS1, Serpentine Gallery, and CPH:DOX. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)