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Rolex has bought Bucherer and everyone within the watch world is talking about it right now - and for a very good reason! Is Rolex now following Audemars Piguets path to a boutique only concept? ✅ Our new watch rolls http://leinbach.shop Follow Kai here on YouTube @WATCHVICE and @kai_watchvice on Instagram! Thank you for watching this video! ❤️ In this Video: 0:00 Teaser 0:58 What we're covering in this video 1:32 Bucherers history with Rolex 3:06 Why it made sense to sell NOW 4:29 What Rolex has to say about the buy 5:16 What do other brands think about this? 7:17 Rolex partnerships with ADs in the past 8:59 How much autonomy do ADs actually have 10:35 competition authority and the Rolex / Bucherer deal 12:30 The affect it will have on the customer 12:48 Current situation at ADs 14:38 Our watch rolls are out soon! 15:23 Kais recent experience at two ADs in Munich 20:32 News about sales associate training 23:30 The middle men and current AD store concepts 25:00 Reason why Rolex customer experience is lacking 26:52 The future of waitlists due to this change 28:15 Waitlists will stay and here's why 31:40 Are they going to go down the boutique route? 35:50 What's with other AD concessions? 37:00 Small ADs are getting the boot