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Why Smell is More Important Than You Think | Holladay Saltz | TEDxRVA

Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be surprised. Perfumer, Holladay Saltz, asks poignant questions about whether such companies should have the influence they do over your memories. This talk was given at a local TEDx event, produced independently of the TED Conferences. It was filmed and edited by Tijo Media at the Carpenter Theatre at Dominion Arts Center in Richmond, VA. #fragrance #perfume #scent #seawater #memory #senses While working as a creative director and chief creative officer of web-based technology and media companies, Holladay Saltz became increasingly disillusioned by digital media’s frayed connections to the tangible world. A chance reading of Diane Ackerman’s, “A Natural History of the Senses,” led her to reexamine her lifelong fascination with the sense of smell and the ancient, storied history of fragrance and fragrant raw materials. After years of study in the process of formulation and production, she was able to train with Le Labo Fragrances in New York City and went on to found the independent fragrance line Apoteker Tepe in 2014. Now as a Perfumer, she now splits her time between New York City and Providence, Rhode Island. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx