Скачать с ютуб S2. Ep #12 - John Wallace - The Psychology of Selling в хорошем качестве

S2. Ep #12 - John Wallace - The Psychology of Selling

Let's talk about the psychology of selling. Are you ready to thrive? I sat down with John, who shared some fantastic insights on understanding the customer's buying process and how important it is to build trust and reduce risk. John highlighted how crucial it is to communicate in a way that resonates with what the customer needs and prefers. The reason why a prospect is not buying your services could literally be down to one word you're using in your sales pitch. Here's what you can learn: - Building trust and reducing risk are key to effectively communicating with customers. - Commitment is super important in the sales process, and understanding the psychology of buying is essential. - The concept of micro-commitments and the parallels between selling and dating offer valuable insights into building customer relationships. - Emphasizing the value of knowledge, skills, and experience over price is key to winning in the sales process. - Understanding the customer's desired outcome and aligning it with your value proposition is crucial. Selling doesn’t have to be a huge uphill battle! John shows how straightforward and effective it can be when you focus on trust, communication, and truly understanding your customer's needs. LinkedIn: www.linkedin.com/in/johntrentwallace/ Website: www.agilesuccess.co.uk