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7 Types of Go-To-Market: Creating the GTM Strategy for Your Business

How do you make a go-to-market plan? Which motion and strategy do you choose? Which is best for your business? If you've asked yourself any of those questions, then this is the Closing Time episode for you. Join Insightly CMO Chip House as he interviews Sangram Vajre, CEO of GTM Partners on the 7 types of go-to-market. They’ll review the growth lever associated with each and who is responsible for execution. Whether you’re inbound-led, channel-led, or product-led, you’ll find key descriptions and teams associated with your chosen go-to-market strategy (s). Want to better align your go-to-market teams? Get a demo of Insightly's CRM today: https://bit.ly/3sITbqV Connect with Sangram Vajre: / sangramvajre Connect with Chip House: / chiphouse 00:00 Introduction 00:59 How many motions should you run? 02:04 Choosing your GTM motions 04:14 Inbound & Outbound-Led 04:49 Product-Led-Growth 08:25 Channel-Led 10:20 Ecosystem-Led 11:25 Community-Led 13:11 Your next steps #gotomarket #typesofgtm #productledgrowth

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