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The Secret Life of Social Norms | Michele Gelfand, PhD | TEDxPaloAltoSalon

Take an epic journey through human cultures with cross-cultural psychologist Michele Gelfand, PhD as she describes how tight and loose cultures wire our world. This talk was part of TEDxPaloAltoSalon, Imagine Anew, held on October 28, 2018. For more information about TEDxPaloAlto and TEDxPaloAltoSalon please visit http://www.tedxpaloalto.com. Michele Gelfand, PhD, is Distinguished University Professor at the University of Maryland, College Park. She uses field, experimental, computational and neuroscientific methods to understand the evolution of culture and its multilevel consequences for human groups. Gelfand's work has been cited over 20,000 times and has been featured in The Washington Post, The NY Times, The Boston Globe, NPR, Voice of America, Fox News, NBC News, ABC News, The Economist and De Standard. She is the founding co-editor of the Advances in Culture and Psychology Annual Series and the Frontiers of Culture and Psychology series (Oxford University Press) and the co-author of The Handbook of Negotiation and Culture (2004, Stanford University Press), Values, Political Action, and Change in the Middle East and the Arab Spring (2017, Oxford University Press) and Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire our World (2018, Scribner). For a full bio please see www.TEDxPaloAlto.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx