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Nuevo Insights: Harnessing Technology and Culture in Brand Strategy with Naoma Serna-Zahn

In this episode of Coffey & Code, Ashley Coffey welcomes Naoma Serna-Zahn, owner of Nuevo Studio, to discuss her journey into branding and graphic design, along with her use of technology in her business. Naoma shares the origins of Nuevo Studio, highlighting how it incorporates her Mexican culture and heritage. She discusses the role of technology and AI in the design industry, while emphasizing the importance of human creativity and problem-solving skills. Naoma underscores the necessity of clear processes and organization for efficient business scaling, the significance of brand strategy, and understanding one's brand identity before focusing on visual elements. She also talks about staying up-to-date with industry trends, the importance of play and rest to avoid burnout, and her vision for Nuevo Studio's future as a boutique agency with a focus on remote work and international expansion. Naoma advises entrepreneurs to embrace fear over regret and to remember that others are not thinking about them as much as they might believe.