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How good are entrepreneurs at bringing their business smarts to bear on their philanthropy? In this interactive talk, Effective Giving co-founder Kellie Liket uses real-life scenarios to challenge the audience at Founders Pledge Forum 2018, testing their commitment to evidence-based giving. About Kellie: Dr. Kellie Liket is a co-founder of Effective Giving. She completed her PhD on impact measurement in 2014 (Erasmus University), and is a development economist, having completed her Masters degree at the London School of Economics. Kellie is currently a senior fellow at the Impact Centre Erasmus. She has published extensively in academic journals in the fields of sustainability, business ethics, philanthropy and nonprofit management. She has a deep passion to introduce evidence into our decision making in the social sector, a message she has been able to spread through the many podia, networks and initiatives that she is part of. About Effective Giving: Effective Giving was founded by several philanthropists who aim to share their knowledge and experience to maximise their contribution to a better world. By developing data-driven frameworks and tools, Effective Giving seek to improve the thought leadership on maximizing the impact of major donor's grantmaking and impact investing strategies. -- Filmed at Founders Pledge Forum in London, July 2018