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How To Master Business Analytics Through Experimentation: Associate Professor Anya Samek

Poets & Quants Editor-in-Chief John A. Byrne speaks with Anya Samek, an Associate Professor of Economics and Strategy Analytics at the UC San Diego Rady School of Management. They cover how data-driven decisions are at the core of business analytics, yet most decisions firms make often come from running experiments. Samek, an expert on designing experiments, talks about the various ways the Rady School at UC San Diego gives students hands-on experience creating and running experiments that is essential for MBAs who want to be successful in their careers.