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"Mambo Magsaysay" - Ramon Magsaysay Presidential Campaign Song (1953)

English: “Mambo, Magsaysay” was the campaign jingle of President Ramon Magsaysay and many believed it was instrumental for his landslide victory against the incumbent President Elpidio Quirino in the November 1953 national elections. Together with the popular jingle, he introduced the “barrio to barrio” style of campaigning which endeared him to all, especially the masses. His slogan was “Magsaysay is my guy” which capitalized on his charismatic appeal. The catchy campaign music was composed by Raul Manglapus, a noted political figure. The jingle is well known for its creative and witty interplay of English and Filipino, having been translated to other regional languages and dialects. Its popularity went beyond Magsaysay’s political career, as it was also considered an anthem for democracy. “On February 24, 1986, Radyo Bandido’s lone announcer June Keithley resurrected “Mambo Magsaysay” to shore up the morale of those facing tanks in the streets”. The song “Mambo, Mambo” from the 1986 album “Handog ng Pilipino sa Mundo” celebrating the People Power Revolution, also made use of the “Mambo, Magsaysay” tune. (https://www.filipinaslibrary.org.ph/h...) --------------- Filipino: Ang “Mambo Magsaysay” ang political jingle ng Pangulong Ramon Magsaysay, at sinasabing isa sa mga nakapagpanalo sa kanya laban sa nakaupong Pangulong Elpidio Quirino noong halalan ng 1953. Isa sa Magsaysay sa mga unang gumamit ng estratehiyang “barrio to barrio campaigning”, na lalong nagpalapit sa kanya sa masa. Ang slogan ng kanyang kampanya ay “Magsaysay is my Guy”, isang repleksyon ng kanyang personal na karisma. Ang Mambo Magsaysay ay nilikha ni Raul Manglapus, isang kilalang politiko. Kilala ang jingle na ito dahil sa malikhaing paghahalo ng Ingles at Filipino sa titik nito. Naisalin na rin ito sa ibang mga rehiyunal na wika at diyalekto. Nananatiling sikat ang awiting ito kahit pa matapos ang karera ni Magsaysay sa pulitika. Itinururing itong isang awit na simbulo ng demokrasya. Noong Pebrero 24, 1986, kasagsagan ng People Power Revolution, binuhay muli ng nag-iisang radio announcer ng Radyi Bandido na si June Keithley ang “Mambo Magsaysay” upang buhayin ang morale ng mga nagpoprotesta at mga humaharang sa tangke. Ang kantang “Mambo, Mambo” mula sa 1986 album na “Handog ng Pilipino sa Mundo” na gumugunita sa People Power, ay hango sa musika ng “Mambo Magsaysay” ngunit may ibang titik. --------------- SOURCES Original audio recording:    • Rosita Dela Vega with the Ball Quarte...   Images: “Flag of the President of the Republic of the Philippines (1951-1965)”. Retrieved from https://commons.m.wikimedia.org/wiki/... "Seal of the Nacionalista Party". Retrieved from https://en.m.wikipedia.org/wiki/File:... “Seal of the President of the Republic of the Philippines (1951-1965). Retrieved from https://en.m.wikipedia.org/wiki/Seal_... “Ramon Magsaysay during the election campaign”. Retrieved from https://images.app.goo.gl/kaMy1fhiVit... “President Ramon Magsaysay” courtesy of the Malacañang Presidential Museum and Library. Retrieved from https://images.app.goo.gl/PcSso6rFF2Z... Videos: “Philippine Elections (1950-1959)” courtesy of The British Pathé film archives. Retrieved from    • Philippine Elections (1950-1959)   “Magsaysay Elected (1950-1959)” courtesy of The British Pathé film archives. Retrieved from    • Magsaysay Elected (1950-1959)