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AT AWE 2024, discover Sony's groundbreaking spatial content creation system and glasses-free 3D displays, showcased by Thaisa Yamamura, Head of XR Business Development. Learn how these innovative solutions are transforming content creation and visualization for enterprise users. 📬 GET THE VP LAND NEWSLETTER The 2x weekly newsletter for media pros & creators on the latest news, trends, and behind-the-scenes breakdowns in virtual production and filmmaking tech. https://ntm.link/vp_land Watch all our AWE 2024 coverage here ► • AWE USA 2024 ############# 📣 SPONSORS Many thanks to our sponsors for helping make our AWE coverage possible! Atomos ► https://ntm.link/atomos Blackmagic Design ► https://ntm.link/blackmagicdesign ############# 📺 RELATED VIDEOS Sony mocopi: Bringing Motion Capture to the Masses • Sony mocopi: Bringing Motion Capture ... Sony's Virtual Production Ecosystem and the Short Film EUROPA Explained • Sony's Virtual Production Ecosystem a... Inside Sony's Torchlight Project • Inside Sony's Torchlight Project 🛠 TOOLS & RESOURCES Thaisa Yamamura @ Sony - https://www.awexr.com/usa-2023/speake... Spatial Content Creation System https://www.sony.net/corporate/inform... Spatial Reality Display https://pro.sony/ue_US/products/spati... AWE USA 2024 https://www.awexr.com @AWEXR ############# At AWE 2024, Sony showcased their latest innovations in XR technology, focusing on four groundbreaking solutions that are set to transform content creation and visualization for enterprise users. The glasses-free 3D displays render images in real-time using Sony's SDK, available on both Unity and Unreal Engine. With a new plug-in supporting Maya, designers can now have real-time 3D visualizations directly within their software. These cutting-edge solutions from Sony are set to revolutionize the way content creators and enterprise users interact with and visualize their work, paving the way for a more immersive and efficient future in XR technology. ############# ⏱ CHAPTERS 00:00 Intro 00:07 Sony's Spatial Content Creation System 01:01 Enterprise-Focused VR Headset Design 01:46 Unique VR Controllers 02:06 Glasses-Free 3D Displays 03:08 3D Display Technology ############# 📰 CREDITS Producer & Host: Joey Daoud Production Manager: Steve Regalado Editor: Kirill Slepynin Graphic Designer: Kristina Leongard ############# New Territory Media ► https://ntm.link/home TikTok ► https://ntm.link/tiktok Instagram ► https://ntm.link/instagram Facebook ► https://ntm.link/facebook Twitter ► https://ntm.link/twitter LinkedIn ► https://ntm.link/linkedin * Some links go to affiliate programs where we earn a small commission #VPLand #AWE2024 #Sony