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The Art Of Rhetoric: A 30-Minute Summary

The Art of Rhetoric (4th century BCE) is a practical manual on the art of public speaking and persuasion. Written almost 2,500 years ago, The Art of Rhetoric remains one of the most incisive and comprehensive studies on rhetoric ever written. Sharpen your persuasion skills and ace that next speech. These days, rhetoric has a poor reputation. Most often, it’s used to deride the evasive way that politicians speak. Frankly, though, its reputation wasn’t that much better in Ancient Greece, where rhetoric was often treated as synonymous with emotional manipulation. Luckily, the philosopher Aristotle helped rehabilitate rhetoric and turn it into a legitimate art form by arguing that the most persuasive speech is generally based on truth and virtue rather than emotion and manipulation. While these blinks are oriented toward giving a speech, the advice they contain is relevant for all forms of persuasion. So whether you have a speech coming up or you just want to improve your speaking generally, these blinks will help you speak more confidently and effectively.