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No.13 ~ Meaning of Advertising Budget | Meaning | Process | Factor affecting | Methods |

✅ Advertising Management Full Video Series ✅    • Advertising Full Lecture Video Series   *********************************** 00:00 Starting 01:16 Meaning of Advertising Budget 02:57 Process of Advertising Budget 08:13 Factor affecting Advertising Budget 12:09 Method or Types of Advertising Budget A.) Meaning of Advertising Budget An advertising budget is an amount that is estimated by the company to spend on promotional activity over a certain period of time. In other words, it is the money that the company is willing to spend on advertising to fulfill its objectives. It includes the preparation of the budget, approval of the budget, Execution of budget, Monitoring and controlling of the budget. B.) Process of Advertising Budget 1.) Preparation 2.) Presentation 3.) Execution 4.) Control C.) Factor affecting Advertising Budget 1.) Existing Market Share 2.) Competition level. 3.) Stage of Product Life Cycle 4.) Frequency of Advertisement 5.) Type of Product D.) Method or Types of Advertising Budget 1.) Percentage of Sales 2.) Objective and Task 3.) Competitive Parity 4.) Market Share 5.) Incremental Method 6.) Quantitative Method 7.) Judgment Method 8.) Affordable