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From 'uncool' niche to 9 figure business with Simon Mottram, Founder of Rapha | Ep. 13

From 'uncool' niche to 9 figure business with Simon Mottram, Founder of Rapha | Ep. 13, Working Hard, Hardly Working Podcast. Introducing, episode 13 of the Working Hard, Hardly Working podcast, featuring Simon Mottram - the man who made cycling cool (and very lucrative). As a passionate cyclist for more than 30 years, Simon made a brand out of his passion by founding Rapha back in 2004, and in 2017, Simon sold his business for a short $200 million. Not only did Simon's niche business idea go from zero to 100 within these 13 years, through an innovative marketing approach and direct to consumer model, but Simon is also an investor in my business, TALA. So if you want advice on how to launch your own business, then this is an ep of my Working Hard, Hardly Working podcast you're gonna' want to listen to! thank you for watching! listen on Spotify: https://open.spotify.com/episode/6mJV... listen on Apple Music: https://podcasts.apple.com/gb/podcast... instagram:   / gracebeverley   tala (own business): https://www.wearetala.com/?utm_source... shreddy website (own business): https://shreddy.com/pages/supplements... shreddy app (own business): https://shreddy.com/pages/app?utm_sou... + in this video 00:01 - Intro. 00:40 - A whistle-stop tour of Simon's career. 08:22 - Identifying a niche market for cycling; Simon's decision to pursue it. 15:34 - Building exclusivity and authenticity into Rapha. 27:15 - The power of taking a direct-to-consumer approach. 33:26 - Maintaining brand values in the face of growth. 44:40 - Looking back on 13 years of entrepreneurship 50:23 - Simon's advice to aspiring entrepreneurs - 'be curious, be relentless and keep looking for opportunity'. + Instagram: https://www.instagram.com/gracebeverl... Spotify: http://open.spotify.com/user/gracebev... Depop: https://www.depop.com/gracefituk Management: [email protected] + PO Box: I no longer have a PO Box, please email [email protected] for enquiries + TALA: Website: https://www.wearetala.com/?utm_source... Instagram:   / wearetala   Facebook:   / we-are-tala-1997903660505761   Need help? [email protected] SHREDDY: Website: https://shreddy.com/pages/supplements... Need help? Support.shreddy.com + *** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion. SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊