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406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants. In this episode she shares: - Her vigorous passion and research that landed her on Shark Tank - Her secret sauce to having a rate of 78% repeat customers - How she won over 300K in investment capital and has a trajectory of $1.2M in sales Highlights Include: 00:00 Intro 03:24 Generations of Black farmers 06:38 Struggle with eczema 08:45 Studying horticulture and agriculture 14:10 Staring Gently Soaps 18:03 Transitioning to selling at markets 21:31 Importance of formulating for sensitive skin 28:56 Sales growth and Shark Tank impact 32:55 High margins and sales 39:49 Marketing strategies 44:03 Tips for entrepreneurs Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links Mentioned: Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram:   / gentlysoap   Kristen’s Instagram:   / professionalplantgirl   Kristen’s LinkedIn:   / kristendunning   Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collec... Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ Listen on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/13qDj08... YouTube:    / sidehustlepro   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you use my links.