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AAA Backstage: Sacha Lord, Founder of

Parklife festival (cap. 80,000) and Warehouse Project (10,000) co-founder Sacha Lord is the latest festival supremo to be interviewed for the AAA Backstage podcast. Recorded at Warehouse Project venue Depot Mayfield in Manchester, the interview finds Lord opening up about everything from being shot at and petrol bombed, back in the days of ‘Madchester’, to projecting a huge protest film above the Conservative Party Conference. The series explores what lies behind festivals and their instigators, and this episode finds Lord discussing pertinent industry-wide issues and reflecting on an eventful career path that led the promoter to become the night time economy advisor for Greater Manchester. The many topics covered in the podcast include his early career, which started with an event at the Haçienda in July 1994 and later saw him excite the inmates at Strangeways Prison by staging the first Warehouse Project, with Public Enemy, just metres away from the prison walls. Lord also provides passionate views about the issues impacting the industry and his events today. Among the many areas covered in the conversation are drug testing at events, the importance of sustaining grassroots talent, the need for artist exclusivity clauses, the impact of the cost-of-living crisis, and him very publicly sticking two fingers up at Rishi Sunak. CHAPTERS: 00:00 Intro 01:40 Madchester and the Haçienda 02:42 Promoting my first event 05:30 Launching Warehouse Project 06:20 Strangeways with Public Enemy 08:37 Gunchester and being shot at 09:50 A short message from our sponsor 10:22 Manchester’s resurgence 12:50 Security, Manchester Arena bombing 17:05 Drug testing at events 20:18 Night Time Economy Advisor 22:15 Two fingers to Sunak 23:47 Launching Parklife 25:55 Working with Live Nation 27:40 Artist exclusivity clauses 28:40 Cost of living crisis 33:14 A short message from our sponsor 33:43 Future of festivals 35:42 No.1 ask from government 36:35 Proudest achievement 39:55 My new book