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Why KFC Is Dying

KFC once ruled the roost when it came to chicken. But over the last decade they've lost their crown. And worryingly, their decline shows no signs of stopping. So what's going wrong? In this video we're investigating the disturbing truth about the fall of KFC. You may have heard stories - or even personally experienced - the decline in KFC's quality recently. Despite being one of the most successful fast food franchises in the world, KFC’s quality has been getting worse and worse. From serving rotten and uncooked chicken, to rats jumping on diners laps... All of those stories paint a grim picture of the modern KFC. But the clues have been there for decades. In fact, the fall in quality was the reason founder Colonel Sanders REFUSED to eat at KFC! To get the full story, we have to the origins of KFC, or Kentucky Fried Chicken as it was then known... back to when Colonel Sanders took a risky gamble and bet everything on his special blend of “11 herbs and spices.” From a gas station menu item, to a global restaurant chain making billions of dollars each year, KFC’s expansion was truly remarkable. But that expansion has come at a cost. It’s time to find out just where this once-celebrated fast food chain went so wrong.