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Women don't like space and robots? - Joe Hanson (It's Okay to be Smart)

I took the opportunity at VidCon US to interview Dr. Joe Hanson from It's Okay to be Smart about the transition from a PhD to YouTubing, working with PBS and how to find a story. This video is sponsored by the Great Courses Plus; use http://ow.ly/dqn730dLfrH for a free month's trial. Podcast form: http://sallylepage.co.uk/sofascience/... Questions and timecodes: 00:00 Intro 00:33 Who are you? 01:10 Why don’t you use “Dr. Joe”? 01:46 How did you transition from Biochemistry to YouTube? 03:13 Would you describe your previous science communication as “written”? 03:46 Who are PBS? 04:33 They sent you an email before you’d made a video? 05:00 You teach more as a graduate student in the USA. Discuss. 05:55 How did you find the transition going into the public eye? 07:13 How did your PhD advisor react to your science communication? 08:38 What does your working relationship with PBS look like logistically? 10:20 I don’t know how but we start talking about science journalism 11:14 How do science and science communication most differ? 12:04 How do you pick a science story? 13:30 Where do you find your stories? 14:46 What are your criteria for whittling down your stories? 16:36 What does the word ‘story’ mean to you? 18:09 How did you settle on a format? 19:29 How do you hire people? 20:44 Who do you aim to make your videos for? 21:55 Do you aim for a different audience now? 22:29 Do you have an idea what backgrounds your audience come from? 23:38 Where are all the women??? 24:48 Have you found anything that changes the gender split? 27:40 Has your channel grown consistently or in punctuated equilibrium? 29:41 Do you do anything to actively reach a broader audience? 31:00 How do you think fatherhood will change your videos and attitude to your career? 34:00 How do you define success on YouTube? 35:26 How do you find being a semi-famous person on the internet? 36:46 What video are you proudest of? 38:20 What thing do you wish that the audience knew that you don’t think they know? 39:30 What’s your favourite social media site? Dr. Joe Hanson: YouTube:    / itsokaytobesmart   Twitter:   / drjoehanson   Facebook:   / itsokaytobesmart   Instagram:   / drjoehanson   Website: http://www.itsokaytobesmart.com Me: YouTube:    / shedscience   Twitter:   / sallylepage   Facebook:   / shedscience   Instagram:   / sallylepage   Snapchat: sally.lepage Website: http://sallylepage.co.uk Patreon:   / sallylepage   The Great Courses Plus is currently available to watch through a web browser to almost anyone in the world and optimized for the US market. The Great Courses Plus is currently working to both optimize the product globally and accept credit card payments globally. A note on sponsorships v. advertisements: Before I started doing brand deals on YouTube, I thought sponsorships and ads were somewhat interchangeable, but it turns out that the two are very different in legal terms. Both involve a brand giving you money for a video, but with a sponsorship, the brand has no editorial control over the content of the video, other than the "thanks to [X] company bit". For an ad, on the other hand, the company has editorial control, which means they get to control what I say in the rest of the video. All ads must be disclosed in either the title or thumbnail of the video, and in any tweets/posts etc. linking to the video, giving you the viewer the choice whether or not to click on it before watching. In a sponsorship however, the disclaimer simply needs to be made clear during the video. I hope this clears things up for people, and I hope to do a lot more sponsored videos in the future, as they provide me with a lot more revenue than AdSense, whilst providing you with the same videos from me you're used to.