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Visit Central Illinois' On-Line Broadcast Museum at dougquick.com for more television history. This NBC Colorcasting promo was produced by the network to position itself as the "full-color network" while CBS had only a small few shows airing in color. ABC had made great strides in colorcasting with the help of NBC (they wanted to sell RCA equipment and color TVs to viewers). Read the info about NBC aiding ABC in the early 1960s. This was probably produced anytime from 1964-65. Across central Illinois, I remember this being seen on WICS, Channel 20 in Springfield at the time. I have to assume it was also seen on WCHU (33) and WICD(24) as well. WICD wasn't able to broadcast color until it was repositioned and combined with WCHU to broadcast on Channel 15 in the Spring of 1967. Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use.