Скачать с ютуб Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer в хорошем качестве

Accelerating digital transformation at L'Oréal: Lubomira Rochet, Global Chief Digital Officer

How does the world's top beauty company, L'Oréal, approach digital transformation? How did L'Oréal accelerate this transformation during 2020 when the pandemic forced consumers out of bricks-and-mortar retail and into digital platforms and e-commerce? How does one successfully lead this massive strategic transformation? In this episode of the Oxford Future of Marketing Initiative's "Leading the Future of Marketing," Professor Andrew Stephen talks with Lubomira Rochet, the global Chief Digital Officer of L'Oréal (and good friend of Oxford Saïd). Lubomira is the chief architect of L'Oréal's digital transformation and is one of the world's most forward-thinking, innovative, and tech-savvy marketers and business executives. Recorded in December 2020 with a live audience of Oxford Saïd MBA students. © 2021 Saïd Business School, University of Oxford