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Introduction to Recruitment Marketing

Introduction to Recruitment Marketing — the practice of using marketing strategies to promote the value of working for an employer in order to attract, engage, recruit and retain talent. In this video, you'll learn: what is recruitment marketing and the difference between recruiting and recruitment marketing; key marketing skills that every talent acquisition and human resources professional needs now, whether you practice recruitment marketing full time or part time; which recruitment marketing strategies and programs can help you attract, engage and convert candidates into your jobs and your company; the technologies that are increasingly important to effective recruitment marketing; how to track and measure your success; and tips and tricks to help you get started. Speakers: Lori Sylvia, Founder & CEO, Rally Recruitment Marketing Kerry Gilliam, Talemetry For more resources to learn best practices in recruitment marketing, visit Rally Recruitment Marketing, the largest online community of practitioners bringing recruitment and marketing together. Join the Rally for free: https://rallyrecruitmentmarketing.com/