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Paid Digital Advertising: How to Increase Qualified Pipeline and Sales Efficiencies - Chris Roche

Are you looking for a way to increase your qualified pipeline and sales efficiency? Paid digital advertising may be the answer.  But how do you get started? And how do you make sure you're doing it right? Well, we've got you covered.  In this episode of the Funky Marketing Show, we're joined by a digital marketing expert Christopher Roche to discuss how to use paid digital advertising to increase your qualified pipeline and sales efficiency. Christopher has plenty of experience in the field of digital marketing, and he's here to share his knowledge with us. From how to use paid digital advertising and how to measure your marketing ROI, to how to actually create a demand for your product or service, we cover it all. Plus, we also answer one of the questions that everybody is asking these days: "Are Linkedin ads working?" So, whether you're new to the world of marketing or you're a seasoned pro,  this episode is a  must-listen. It's packed with valuable information and we are sure you'll definitely learn something new.  So, what are you waiting for? Hit the play button and let's get started! Overview of the episode: 0:00 - Intro 2:32 - What Christopher and his team do 5:00 -  Bigger vs smaller teams -  Which one is easier to work with? 8:47 - Getting people to do things your way 12:33 - Demand generation vs demand capture 18:22 - Is demand gen equal to advertisement?! 23:22 - Brand and the story around the product 24:54 - Motivating the sales team when building a long-term approach 26:50 - How do you create demand 31:00 - Are Linkedin ads working? 32:12 - Using social media campaigns for retargeting 36:50 - Word-of-mouth marketing 39:22 - The right way to consume the content 42:46 - Uncertainty is superficial 47:33 - Outro Find more about Christopher:   / chrisjroche     / chris_roche   https://www.catalystconsulting.services/ Enjoy! --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zx... Apple:https://podcasts.apple.com/us/podcast... Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contac... and schedule a call with us! We offer free 30-minute consultation! Let’s talk and see how we can make your business GROW! #b2bmarketing #leadgen #demandgen #paidads #advertising #funkymarketing