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PR, Celebrities, and the Art of Influence ft. Hasan Rizvi | Junaid Akram Podcast

Behind the glamorous facade of Celebrities, Influencers, Brands, Advertisements, and the curated images in front of the lens, there is one unifying force that shapes perception and narrative – the power of PR. So today, to dive deeper into the intriguing world of PR, we have Hasan Rizvi, the visionary CEO of Bodybeat PR. We dissect marketing strategies and campaigns, debate the influence of GenZ and celebrities, shed light on the lingering issues in Pakistan’s creative sphere, and explore the unique essence that sets Bodybeat PR apart from the rest. Hassan Rizvi Instangram : https://instagram.com/hasanrizvi.offi... Timestamps: 00:00 - Teaser 01:01 - Intro 01:49 - What is PR? 03:21 - Breaking Down the Steps of Marketing 07:15 - Are Pakistani Ads Good? 08:33 - Who has the Final Say - The brand or the PR Agency? 10:34 - Importance of Star Power 12:51 - Do Brands Understand the GenZ Mindset? 16:49 - Do Celebrities Influence Mindsets and Trends? 19:26 - Industry Red Flags for Brands 20:36 - Hasan’s Favorite Campaigns 22:50 - Difficulty Working with Influencers 25:23 - Issues in Working with State Companies 27:15 - Working with TikTokers 28:23 - Youtubers vs TikTokers 30:30 - Bodybeat and Dancing 31:46 - Transition from Dance to PR 32:46 - What makes Bodybeat Stand out from other Agencies? 37:04 - The Negativity in Pakistan’s Creative Sphere 40:26 - The Filthy Comments and Online Hatred 48:03 - Putting Your Children in the Public Eye 57:13 - Will TVs Stay Relevant? 58:56 - Celebrity TEA! 01:01:48 - Are Pakistani Celebrities Savvy with Social Media? 01:03:56 - Working with Cricketers 01:07:38 - Virat Kohli’s PR Strategy 01:10:45 - The Insurance of Celebrities 01:11:43 - Winning 8 Times at FE Awards 01:13:35 - Conflict of Interest with Celebrities in Ads 01:14:47 - Future of Bodybeat PR 01:15:50 - Final Thoughts 01:16:46 - Outro Join this channel to get access to perks:    / @ganjiswag   Junaid Akram