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#81. Building a Winning Digital PR Strategy on a Budget with Melanie Marten

Today we share the secrets of effective, low-cost digital PR for your small business or startup! 🚀 In this episode, Peter interviews PR expert Melanie Marten on how to create a winning digital PR strategy without breaking the bank. Learn: ✅ Why mass email blasts to journalists fail (and what to do instead) ✅ How to craft a brand message that gets attention ✅ The power of controversy in generating media buzz ✅ Practical, budget-friendly PR tactics you can implement today ✅ Common PR mistakes to avoid ✅ Tips for authentic media outreach 🔑 Key Timestamps: 00:00 Introduction 05:30 Biggest PR mistakes small businesses make 10:15 Crafting an effective brand message 15:45 Low-cost PR strategies that work 22:30 Using controversy to generate buzz 28:40 Building relationships with journalists Perfect for entrepreneurs, small business owners, and startups looking to boost their visibility and credibility! 👉 Resources mentioned: PR on the Go: https://www.pronthego.com The Coup PR: https://www.thecoup.de #DigitalPR #SmallBusinessMarketing #StartupPR #BudgetPR #MediaRelations #TechYourBusiness 🔔 Subscribe for more business tech tips and strategies! Have questions about PR? Drop them in the comments below! 🎙️ Hosted by Peter, an accomplished tech and business expert, the 'Tech Your Business' podcast is your go-to resource for all things tech, business, and growth. Brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. Be sure to like, comment, and subscribe for more episodes on leveraging technology for business growth. Visit our website for additional resources and information! Click the link below to schedule a FREE 30 minute discussion with the Host! https://calendly.com/targetict/free-c... You won't be sold, paywalled or added to a mailing list, Subscribe to our channel and hit the notification bell 🔔 to stay updated on the latest episodes. Join us on this exciting journey as we explore the world of technology and its impact on businesses like yours. Listen to the podcast on: Apple podcasts: https://podcasts.apple.com/us/podcast... Google podcasts: https://podcasts.google.com/feed/aHR0... Spotify: https://open.spotify.com/show/6STOooU... Pandora: https://www.pandora.com/podcast/tech-... Connect with us on social media: Facebook:   / targetict   LinkedIn:   / targetict   Twitter:   / targetict   Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠techyourbusinesspodcast.com/waitlist⁠ Let's explore the power of technology together. #TechYourBusiness #DigitalTransformation #BusinessPodcast