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When Chuu was suddenly kicked out of her group, LOONA, on November 25, 2022, to say this shocked the K-pop world was an understatement. Chuu was one of the most popular idols in the group, the group looked to further their popularity overseas, and they looked to be a stable group, having been around since 2016. People quickly sided with the star idol, Chuu, over her label, Blockberry Creative (BBC), known to be a shady company in the industry. Yet, when a Dispatch article laid out what happened between its star idol and label, this revealed the bigger truth. This truth would be BBC’s ultimate PR nightmare. Let’s delve in-depth why so many people defended Chuu, why BBC looks horrible from this, and how LOONA’s Chuu already changed the K-pop industry. ---------------------------- WORK WITH ME: If you're a company or content creator looking to break into K-pop and Asian pop culture, let's see if we can work together: ► https://www.popsori.com/work-with-me/ ---------------------------- FREE E-BOOK (EMAIL LIST): Grab our free ebook called "26 K-pop bangers from 2022-2023 for newcomers (and even hardcore fans!): ► http://www.popsori.com/subscribe/ ---------------------------- TIME STAMPS: 0:00 Chuu being kicked out of LOONA 1:20 The big Dispute – BBC vs. Chuu 2:30 The Dispatch expose 5:27 Profit split dispute 8:53 Chuu turns the tables on BBC 11:58 The venomous messages 16:36 Serious allegations 16:57 Four members win lawsuits 17:55 Lesson 1 – Standing up for yourself is more accepted 19:30 Lesson 2 – Public Opinion of Chuu is very high 20:38 Lesson 3 – Chuu is highly respected in the industry 24:30 Lesson 4 – Dispatch stroking the flames 27:50 Lesson 5 – Chuu’s professionalism shines 29:32 Lesson 6 – Orbits boycott BCC 32:20 Lesson 7 – BBC spent way too much 33:51 Lesson 8 – Chuu is trending up 34:51 Lesson 9 – Chuu’s case could change the K-pop industry ---------------------------- JOIN OUR DISCORD: Wanna talk more K-pop in-depth with me (Jason) and other like-minded folk? Need some new music recommendations? Then join our Discord! ► / discord ---------------------------- ✅ SUPPORT POPSORI ON PATREON: Supporting Popsori is 100% voluntary, as it's awesome you even watch our videos. But if you do support us, we greatly appreciate it. Thank you. ► / popsori ---------------------------- TAGS: #LOONA #BBC #Chuu ---------------------------- MUSIC CREDITS: ► Background music: / lakeyinspired Harris Heller – Streambeats https://www.streambeats.com/ ---------------------------- 🌐 WEBSITE: ► http://popsori.com ---------------------------- PERSONAL SOCIAL MEDIA: ► Twitter: / iamjangta ► Instagram: / iamjangta ---------------------------- SOCIAL MEDIA: ► Twitter: @iamjangta ---------------------------- 👋 HELLO - WHAT IS POPSORI? Hi, my name is Jason! I used to work in Korea for 11 years in the K-pop industry as a journalist, brand marketer, and data scientist. Now I talk about my experiences working in the K-pop industry here at Popsori. If you wanted to learn more about my background and why I created Popsori, here's an expanded bio here: https://www.popsori.com/about/down-to...