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Your Rich BFF’s $25m secret wealth plan (Vivian Tu)

Founder's Mastermind for top founders: https://www.levelingup.com/founders Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Single Grain - Ad Agency focused on innovation https://www.singlegrain.com// — Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her own journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families. Timestamps: 00:00 - Vivian Tu shares her goal of being rich and desired wealth. 06:00 - Focus on increasing earning power rather than saving. 07:16 - Importance of learning and being selfish in job choices. 09:50 - Vivian's mom's reaction to her leaving JPMorgan. 11:53 - Tax-saving strategies: retirement accounts, mortgage interest, tax credits. 14:28 - Why rich people buy high-end fake bags. 16:04 - Women providing for themselves and investing. 20:16 - Being flexible in partnership roles. 21:10 - Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds. 21:51 - Slow and steady investing is recommended for most people. 22:13 - Chinese culture associates investing with luck and gambling. 23:41 - Vivian wrote a book to provide a comprehensive guide to personal finance. 25:09 - Vivian's business made $3.2 million. 27:20 - Vivian feels more fulfilled making $300k from her business. 30:26 - Instagram is a powerful platform for Vivian's content. 33:01 - Vivian Tu mentions the shift in attention spans and content delivery. 34:00 - Vivian Tu shares her content creation process and time allocation. 37:31 - Vivian Tu breaks down her revenue streams, with brand partnerships being the largest. 41:40 - Pricing yourself as a creator. 42:30 - Vivian Tu plans to expand into different mediums in the next five years. 43:49 - Vivian Tu talks about the structure of her core team. 50:47 - Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses. 53:01 - Vivian values her friends who understand her experience. 54:43 - Vivian believes friendships should be a cost-benefit analysis. 58:09 - Some biases hinder certain minorities' success. 1:00:35 - Vivian empowers diverse talent in her hiring decisions. 01:01:30 - Vivian Tu talks about her family and work ethic. 01:04:17 - Vivian Tu shares her experience as an Asian American business creator. 01:06:51 - Vivian Tu shares where to find her book and online.