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Lime Crime: The Most Hated Beauty Brand on the Internet | Behind the Controversy

Today we are diving deep into how Lime Crime Cosmetics became the most hated beauty brand on the internet, mostly due to their founder Doe Deere. This brand had SO many controversies that even when Doe stepped down Lime Crime has struggled to improve their image. What did they do wrong? And what did they continue to do wrong? And what are they STILL doing wrong? Let's talk about it. Links The BEST Article on the history of Lime Crime - https://www.vox.com/2015/9/28/9392021... Timeline https://ficali.livejournal.com/140771... Archive of Doe’s Blog https://web.archive.org/web/200908041... Direct link to the archived H**ler Post https://web.archive.org/web/200904250... Temptalia Review March 22, 2010 https://www.temptalia.com/lime-crime-... Portrait of Mai China Doll https://www.portraitofmai.com/2012/01... Cultural Appropriation Resources Britannica https://www.britannica.com/story/what... NIH https://www.edi.nih.gov/blog/communit... Native Governance Center https://nativegov.org/resources/cultu... Calling customers poor https://web.archive.org/web/201412071... Calling a customer a dumba** https://web.archive.org/web/201503091... China Doll https://lbeautyandfashionblog.wordpre... https://web.archive.org/web/201503170... https://www.museumofplay.org/blog/the... Security Breach   / lime_crime_deletes_ig_photo_after_being   https://www.consumer-action.org/lawsu... https://oag.ca.gov/system/files/LC%20... Other Articles Racked https://tinyurl.com/yc44mwsx https://cafemom.com/lifestyle/controv... https://cafemom.com/lifestyle/lime-cr... Urban Decay https://www.refinery29.com/en-us/2016... New Face Magazine https://www.nfmmag.com/post/the-evolu... Cafe Mom https://cafemom.com/lifestyle/doe-dee... Time Stamps 0:00 Intro 2:50 The Beginning: Inventing Lime Crime 8:09 Who is Doe Deere? 21:59 What did Lime Crime do? 43:24 Lime Crime after Doe 50:58 The Damage of Doe ---------------------------------------------------------------- Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! https://shop.howl.me/JenLuv Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! I specialize in thorough makeup reviews that give you WAY more than the typical YouTube review including ingredient analysis, close up finger/brush swatches, and MORE! You'll also find What's Up in Makeup on Sunday mornings giving you the most UP TO DATE information about what is happening in the beauty industry, new product releases and MORE! Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month -    / @jenluv   The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music!    • What's Up in Makeup Live Chat   FTC: This is not a sponsored video. Out-tro Music: Dimples by Oomiee via Epidemic Sound ******************* Want to help out with What's Up in Makeup? Check out our Hunters group!   / wuimhuntersofficial   ******************* Instagram: jenluvsreviews TikTok: https://www.tiktok.com/@jenluvsreview... ******************************* Affiliate Code Save $5 at ColourPop with code JENLUV Save 10% at Alter Ego with code JENLUVS Save 10% at Sigma with code JENLUV CURRENT SETUP: IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/ IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/ Main Camera: https://shop-links.co/175469600597672... FAVORITE Lens right now: https://shop-links.co/175469600528644... Lens Adapter for GH5: https://shop-links.co/175469600610752... Best Lights: https://amzn.to/3adDo7B Diffuser for Best Lights: https://amzn.to/2Tarfe5 Good Lights: https://amzn.to/2TuDjaa Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm Good Mic: https://amzn.to/2NkeNpR Best Mic: https://amzn.to/2PyJ1FP AWESOME LENSES FOR MY PHONE! : https://shop-links.co/175469600907283... Tripod: https://shop-links.co/175469600821982...