Скачать с ютуб 4.5 MARKETING MIX (7Ps) / IB BUSINESS MANAGEMENT / product, price, promotion, place, people, process в хорошем качестве

4.5 MARKETING MIX (7Ps) / IB BUSINESS MANAGEMENT / product, price, promotion, place, people, process

The main point of this class is to learn how to make marketing decisions and discuss the appropriateness of marketing mixes. ~USEFUL LINKS~ Comparative advertising: Mac vs PC:    • Complete 66 Mac vs PC ads + Mac & PC ...   The most popular jingles of all times:    • Top 10 Jingles of All Time   Persuasive advertising satire by Tim & Eric:    • Tim and Eric Awesome Show, Great Job!...   ~TIMECODES~ 0:00 Intro & objectives 1:50 PRODUCT: introduction 4:54 PRODUCT: relationships between product life cycle and product portfolio, marketing mix, investment, profit, cash flow 24:08 PRODUCT: extension strategies 30:19 PRODUCT: branding 40:57 PRICE: cost-plus, penetration, loss leader, predatory, premium 48:17 (HL only) PRICE: dynamic, competitive, contribution, price elasticity of demand 1:00:32 PRICE: conclusion 1:01:42 PROMOTION: aspects of promotion (ATL, BTL, TTL) & promotional mix (forms of promotion — advertisement, personal selling, PR, sales promo) 1:18:02 PROMOTION: social media marketing (SMM) 1:22:03 PLACE (distribution) 1:30:48 PEOPLE 1:36:20 PROCCESSES 1:38:52 PHYSICAL EVIDENCE 1:42:53 APPROPRIATENESS of marketing mixes 1:47:54 Back to objectives ~SEE MORE~ Free textbook: lewwinski.com Instagram & TikTok: @lewwinski.business Email: [email protected]