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Melissa Perri - Beyond the Build Trap

"Building a product is a team sport. It takes everybody coming around this to bring it together.” 💪 Renowned strategic advisor and CEO Melissa Perri invites you to a thought-provoking talk on “Beyond the Build Trap”, exploring product-led approaches for organizational growth. 🚀 She introduces the meaning of Product-led growth, and the main challenges that prevent companies from adopting a Product-led approach. She explains how we can solve these issues through Product management, breaking it down into two main facets, Product Strategy and Product Operations. She gives a holistic portrayal of product management, by introducing key factors for successful product-led growth: 🎯 Strategic Intents: Bridging gaps in Product strategy to align with company vision and goals. ⚙️ Product Operations: Crucial support for executing Product Strategy and empowering Product managers. 💬🤝 Communication and Empathy: Essential for fostering collaboration across business functions. “And that’s the goal: to build a fantastic menu, fantastic recipes, and a fantastic experience for our customers together.” 🌟 Melissa Perri is the CEO of Produx Labs, a former Product Management educator at Harvard Business School, and a board member at MeisterLabs. She advises executives, fostering growth through impactful product strategies and organizational development. Connect with Melissa: Website: https://melissaperri.com/ LinkedIn:   / melissajeanperri   Explore Resources: New Book: Discover Melissa and Denise Tilles’ “Product Operations” book for insights on implementation: https://www.amazon.com/Product-Operat... Valuable Read: Dive into Melissa’s “Escaping the Build Trap” for effective product management: https://www.amazon.com/Escaping-Build... --- JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us: Website: https://productized.co/ Conference Website: http://conference.productized.co/ LinkedIn:   / productized   Meetup: https://www.meetup.com/pt-BR/Producti...