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John Jacobs CEO On Building A 1000 CRORE Eyewear Brand | Ep 20 Mad Over Growth

Comment your story if you want to be featured in the upcoming episodes. John Jacobs CEO On Building A 1000 CRORE Eyewear Brand In this most exciting podcast, we have Apeksha Gupta, Co-Founder & CEO of John Jacobs. John Jacobs is the premium D2C brand in India offering fashion-forward eyewear for the discerning consumer. In today’s episode, we will delve into how to build an eyewear brand, supply chain management, brand positioning, performance marketing, influencer marketing, and how to set pricing for your product. Watch this podcast till the end to know how Apeksha runs a leading brand worth 1000 crores. Liked the video? Like, comment & subscribe for more! Follow us on other social media platforms: Instagram:   / mad_over_growth   LinkedIn:   / madovergrowth   Twitter:   / madovergrowth   WhatsApp: https://whatsapp.com/channel/0029VaBZ... Follow Apeksha Gupta: Instagram:   / johnjacobseyewear   LinkedIn:  / apekshagupta   CHAPTERS: 00:00 Introduction 03:12 Why John Jacobs? 07:12 How important is naming a brand? 14:00 Quick Hacks to start a business 16:04 Brand conflicting with Lenskart 22:57 Supply Chain of an Eyewear Brand 27:54 How to do brand positioning like John Jacobs? 35:40 Influencer Marketing 45:58 How to price your product? 59:40 Online v/s Offline Sales 01:17:08 Lenskart or John Jacobs? 01:16:29 Future of John Jacobs #johnjacobs #eyewear #brand #lenskart #business #startups #podcast #MadOverGrowth #NitinBajaj ---- About Mad Over Growth: Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success. Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business. This podcast is produced by EasyLeadz. ---- About EasyLeadz: EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt LinkedIn:   / easyleadz   Instagram:   / easyleadz   ---- Credits: Editor: Nitin Kumar & Abu Talha Location Courtesy: Guftagu Comedy Club