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Nigeria Is The Biggest Cassava Producer In The World. Why Isn’t It Cashing In On The Global Market?

Nigeria grows 63 million metric tons of cassava (also known as yuca or manioc) every year, but most of the country's supply is eaten locally as fufu or garri. Experts say Nigeria could be missing out on billions in exports of lucrative cassava products like bubble tea pearls, starch, or ethanol. Challenges along the country's entire supply chain have caused hundreds of millions of dollars in cassava spoilage. But one entrepreneur, Yemisi Iranloye, thinks she has the solution. She's introduced higher-yielding seed varieties and moved processing plants closer to farms. Now, her farmers earn four times more for their product, and her cassava starch and sorbitol have landed her clients like Nestle and Unilever. Could Yemisi's model be the way for Nigeria to feed itself and cash in on exports? 0:00 Intro 1:48 History of cassava 2:58 Growing issues 5:42: How garri and fufu are made 6:54 Transportation issues 7:36 How cassava is processed 10:06 Global demand is so high for cassava MORE BIG BUSINESS VIDEOS: How Used Luxury Watches Became A $20 Billion Industry | Big Business | Insider Business    • Why Fake Rolexes Hurt Dealers In The ...   How 23 Foods Get To The Grocery Store | Big Business | Insider Business    • How 23 Foods Get To The Grocery Store...   How $2,500 Fedora Hats Are Made | Big Business | Insider Business    • How $2,500 Fedora Hats Are Made | Big...   ------------------------------------------------------ #Nigeria #BigBusiness #InsiderBusiness #africa #farming #yuca #bigbusiness Insider Business tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Insider Business on Facebook:   / businessinsider   Insider Business on Instagram:   / insiderbusiness   Insider Business on Twitter:   / businessinsider   Insider Business on Snapchat:   / 5319643143   Insider Business on TikTok:   / businessinsider   Nigeria Is The World's Biggest Cassava Producer. So Why Doesn't It Make Money Off Exports?