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What is IPTC metadata & how to apply IPTC metadata with Photo Mechanic

If you want to know what is IPTC metadata and also how to apply IPTC metadata to photos using Photo Mechanic, then this is the video for you. This video tutorial is one of a series of Photo Mechanic tutorials aimed at getting you up to speed with the software that is so commonly used by professional photographers around the world. IPTC metadata is an industry standard way of recording and arching images. It's used by news organisations, agencies and archives the world over and so it's vital that you know what is IPTC metadata if you're looking to work professionally or semi-professionally within photography. For more information about the IPTC standard, see this website: https://iptc.org/standards/photo-meta... For codes, see: https://iptc.org/std/photometadata/sp...

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