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The History of the Big 12 Conference: College Sports' Flyover Country

Next week, the Big 12 conference will be adding four new colleges to their ranks: Brigham Young, Cincinnati, Houston, and Central Florida. These additions were spurred by the impending exits of the Universities of Oklahoma and Texas, each headed for the SEC. Realignment and moving parts have long plagued the Big 12, who has received a majority of realignment press since realignment really became a thing of interest in the early 90s. Each of their largest brands has left the conference for larger media contracts in conferences like the Big Ten or SEC, but the Big 12 is still here. Despite the conference having been organized officially in 1996, the Big 12 itself has a long and storied history that stretches far further than a football game between Texas Tech and Kansas State. The Big 8, and the MVIAA before it, was a very strong athletic conference that dared to create titans in the cornfields of Oklahoma, Nebraska, Iowa, and Kansas. And Colorado, if you count Boulder as farm country (which you shouldn't). But college sports are driven by college football, which means NCAA realignment is driven by college football. So as the central-midwestern roots of the Big 12 melt into the Appalachians, the Atlantic, the Ohio River, and the Great Salt Lake, take a moment to remember what the conference used to be. This video intends to do just that.