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$6M/Year Coffee Business... Started On the Side!?

If you own a business, try Melio and make your payment process easier! https://go.melio.com/upflip In this episode, we dive into the remarkable journey of Jake Paulson of Anchorhead Coffee who opened a coffee shop from his humble garage setup. Before venturing into the coffee business, Jake worked in the music industry—where he discovered that his favorite part of the day was that magic cup of joe. Ditching his career, Jake and his partner decided to start crafting cold brew in the garage. Thus, Anchorhead Coffee was born. Join us as Jake recounts how he expanded Anchorhead Coffee to 300 retail stores in just two years. He opens up about navigating the complexities of business partnerships, and the critical decisions in choosing suppliers, and the art of marketing a niche product. And he shares the personal sacrifices and strategic moves that helped Anchorhead move into Seattle’s first bottled cold brew and America’s Best Espresso winner. Discover the strategic insights and personal anecdotes from an entrepreneur who has made significant strides in the coffee industry by offering a combination of innovation and traditional flavors. Whether you’re a budding entrepreneur or a coffee aficionado, Jake’s story is a rich blend of inspiration and practical advice, revealing the essence of building a successful coffee company from the ground up. Resources https://anchorheadcoffee.com/ https://www.upflip.com/academy - Launch and scale your business with our expert-led Academy https://www.upflip.com/podcast - The UpFlip Podcast - Biz Secrets Uncovered https://www.upflip.com/blog - The UpFlip Blog - Read, Grow, Thrive https://www.upflip.com/guest-request-... - Nominate a Guest for An UpFlip Interview https://www.upflip.com/equipment-list - UpFlip's Premier Equipment List Timestamps: 00:00 - Start 00:56 - Meeting Jake 02:54 - First location 04:31 - Lessons learned 05:47 - From coffee to bakery 08:06 - Revenue breakdown 09:38 - Startup costs 11:52 - Fan Blitz 13:51 - Myth to debunk 14:49 - Learning the industry 15:41 - Time management 16:44 - Rental costs 18:07 - Suppliers 20:21 - Getting investors early 22:02 - Secret to winning awards 23:56 - Getting into retail 25:58 - Selling vs. Retailing 27:34 - Marketing strategies 28:54 - Employee wages 29:26 - Top sellers 30:20 - Location advice 31:57 - Challenging times 34:21 - Success mindset 35:11 - Advice to viewers 35:58 - Outro #coffeeshop #coffeebusiness #openingacoffeeshop