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Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive. If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if the book is right for you. SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION: 🎧 https://www.buzzsprout.com/1283141/63... 📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ Try Audible FREE For 30-Days → https://amzn.to/3SvTdO6 WANT TO PICKUP A COPY OF CROSSING THE CHASM? Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0062292986/ Buy It On Apple Books ➜ https://books.apple.com/book/id363687884 WANT THE BEST MARKETING STRATEGY FOR A NEW PRODUCT OR BUSINESS? ➡️ • The Best Marketing Strategy For A New... 33 PROVEN MARKETING CHANNELS ➡️ • GET MORE CUSTOMERS With 33 Proven Mar... THE 10 BEST BUSINESS BOOKS 📚 • The 10 Best Business Books To Read In... THE 10 BEST DIGITAL MARKETING BOOKS 📚 • The Top 10 Best Digital Marketing Boo... THE 10 BEST PRODUCT MANAGEMENT BOOKS 📚 • The Top 10 Best Product Management Bo... THE 10 BEST ENTREPRENEUR BOOKS 📚 • The 10 Best Books For Entrepreneurs T... Follow Rick Kettner for episode updates, book recommendations, and more. ► / rickkettner ► / rickkettner ► / rickkettner ► / rickkettner CHAPTER MARKERS 00:00 - Crossing The Chasm Book Summary 01:04 - Insight #1 - Follow The Technology Adoption Life Cycle 06:21 - Insight #2 - Focus On A Niche Market To Cross The Chasm 09:05 - Insight #3 - Find Ways To Deliver The Complete Solution 13:13 - Conclusion and Final Thoughts Content by Rick Kettner Produced by Kyle Trienke