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As development on the XV30 series Camry began in 1997, development of the MCV30 commenced under chief engineer Kosaku Yamada, with styling being done through 1998 under design chief Makoto Oshima. In December 1998, a concept design by Kengo Matsumoto was approved and frozen for production in June 1999. Design patents were filed on 8 March 2000 at the Japan Patent Office and registered under patent No. 1098805. The larger, fourth generation ES (designated MCV30) debuted in July 2001 for the 2002 model year, one year after the Lexus IS became Lexus' entry-level car. The presence of the IS in the Lexus lineup enabled the company to give the new ES 300 a more upscale image and luxury feel by excising the sporting pretensions of the previous ES models. The more aerodynamic shape had a drag coefficient of Cd=0.28. In Japan, the MCV30 Windom received a 2-star LEV rating. During 2003, for the 2004 model year, the American market received a revised 3.3-liter engine producing 225 hp (later revised to 218 hp), because of changes in SAE power testing procedures), and the car was renamed the ES 330 (codename MCV31, however, the 3.0 L engine MCV30 model was still available). Lexus released the limited ES 330 "SportDesign" special edition in 2004. The model featured the Adaptive Variable Suspension, 17-inch Y-spoke alloy wheels, Mark Levinson audio, interior upgrades, and special dark exterior colors. In 2004 for the 2005 model year, the ES received a facelift with new front and rear fascias, clear taillights, projector headlights, and a redesigned grille. Inside, features included standard audio and display steering wheel-mounted controls, power adjustable pedals, heated and ventilated front seats, Bird's Eye Maple trim and optional integrated satellite radio. Lexus also offered an exclusive ES 330 "Black Diamond Edition" in 2005, featuring black wood trim, iridescent Black Diamond paint, and a set of Tumi luggage. (Source : Wikipedia) Aired from mid 2001 to early 2006. Timestamps: 0:05 2002MY (aired from mid 2001 during introduction with "A New World of Luxury" tagline) 2:35 2003MY (aired from late 2002) 3:35 2004MY (aired from late 2003. renamed to ES 330 due to 3.3 litres engine has been replaced) 5:05 2005MY (aired from late 2004 as a facelift model with "Refined with the passion" tagline) 6:06 2006MY (aired from late 2005 for last model year) Credits: adland.tv ChenowethRules VHSgoodiesWA3 TheClassicSports NorthernIndyMediaArchives The Car Advertising Channel By 小林建太公式チャンネル etc. No copyright infringement is intended. ©2001 - 2006 Lexus USA. A division of Toyota Motor Sales USA #LexusES300 #LexusES330 #LexusES #ANewWorldOfLuxury #RefinedWithThePassion #LexusUSA #ToyotaWindom #トヨタウィンダム