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When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept and buy into innovation at different points in time. This allows firms to know when, where, and to whom to sell their new innovation. Filmed in Quincy, IL Copyright Mark Wolters 2020 #marketing #principlesofmarketing #innovation Topic 11: New Product Development YouTube Advice Playlist: • YouTube Tips & Advice Marketing Training Playlist: • Marketing Videos I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses or on our future site http://www.professorwolters.com Grab Some Wolters Gear: http://www.woltersworld.com/shop Follow us on Facebook: / professorwolters Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture" / woltersworld