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The Business of Expertise 🎙️ The KAM Club Podcast

Tired of Clients Ignoring Your Advice? Learn How to Get Them Listening. In this debut episode of The KAM Club, host Warwick Brown shares his frustrations with clients ignoring recommendations and instead hiring expensive consultants. He outlines proven techniques to transform yourself from a vendor to a trusted advisor. Get strategies to have more strategic conversations and establish credibility. If you want clients to start listening when you talk, don’t miss this episode on putting your expertise to work. 🔍 KEY TOPICS COVERED — The value of key account managers positioning themselves as experts — Clients hiring expensive consultants instead of listening to their account manager's advice — Transforming information into useful knowledge for clients — Strategies for filtering, validating, analysing, customizing and communicating information — Viewing ideas through a “customer improvement lens” — Moving from giving options to clear recommendations — Achieving “trusted partner” status with clients — Managing the balance between priorities and busyness 👍 RECOMMENDED RESOURCES Book: The Business of Expertise by David C. Baker https://amzn.to/40lp4Fz Book: First Things First by Stephen Covey https://amzn.to/40ove7I Productivity App: Workona https://bit.ly/47f1kVO Show notes https://amtip.co/001 🔖 TIME STAMPS 00:00 Intro 02:24 The importance of expertise for account managers 02:44 Transforming information into knowledge 05:29 Taking a customer improvement viewpoint 06:04 Giving recommendations, not just options 06:57 Feeling rewarded as a trusted advisor 08:06 What I'm reading - First Things First 08:52 Urgency addiction and busyness 10:39 Tool spotlight - Workona 12:06 Wrap-up and final quote --------------- ☕ WANT TO BUY ME A COFFEE? https://www.buymeacoffee.com/warwicka... If you'd like to support my content creation mission on YouTube but aren't ready to dive into one of my programs, why not buy me a coffee? I'm so happy you enjoy my videos and find them helpful. I want to keep creating so I can use the caffeine! --------------- ✍️ MY BLOG https://www.accountmanager.tips/blog Dozens of articles on every aspect of key account management. Check it out for advice on account growth, customer retention, relationship building, career, tech, etc. 📰 ONE STEP AHEAD NEWSLETTER https://amtip.co/newsletter A weekly newsletter guaranteed to bring you actionable tips that grow client revenue and retention. No spam, just high-quality career, business trends and productivity insights from across the web - direct to your inbox. 🎙️ THE KAM CLUB PODCAST https://tkcpodcast.com A podcast for key account managers. Every week, we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Available on every major podcast platform. ↗️ TELEGRAM https://t.me/thekamclub Never miss any of my content. Join my Telegram channel to be the first to know when I release a video, podcast, blog post or webinar. --------------- 🎁 LOOKING FOR A GIFT (FOR YOURSELF OR SOMEONE ELSE) I've handpicked a list of the best gifts for the professional in your life who has everything. I've also curated some of my favourite business and career development books. Check out the list on Amazon at https://www.amazon.com/shop/accountma... 👕 THE KAM CLUB STORE I offer a wide range of novelty mugs, apparel and accessories designed specifically for key account managers and customer success managers like yourself. https://www.etsy.com/shop/KAMClub --------------- 👋 CONNECT WITH ME 📍 LinkedIn:   / warwickabrown   📍 TikTok:   / warwickabrown   📍 Twitter:   / warwickabrown   --------------- 📞 CHAT WITH ME https://amtip.co/chat I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation-free call and learn more about how I can help you? --------------- NOTE: The video and description may contain affiliate links. If you click on a link, I may receive a commission. Money earned helps to support my channel. 🏅 Are you interested in sponsoring this channel? Learn more about my sponsorship packages at https://www.passionfroot.xyz/account-... --------------- #amtips #keyaccountmanagement