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Brand Extensions & Brand Dilution Explained

Coca Cola led to Diet Coke and Cherry Coke. Pepsi led to Pepsi Max and Wild Cherry Pepsi. But what about Cheetos flavored lipbalm? There are a number of ways firms can expand their product lines and using a well known brand name helps promote a new product. These are called brand extensions. When a company puts their brand name on too many products they may run into Brand Dilution. Filmed in Copyright Mark Wolters 2019 Filmed in Savannah, Georgia Topic 10: Branding #marketing #branding #brandextension Topic 10: Branding YouTube Advice Playlist:    • YouTube Tips & Advice   Marketing Training Playlist:    • Marketing Videos   I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses or on our future site http://www.professorwolters.com Follow us on Facebook:   / professorwolters   Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"    / woltersworld